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…in reply to @marcslove
marcslove His very first tweet says he's "stunned." You aren't stunned by a decade+ of consistently bad behavior. Unless this is a marketing tactic (and it's working), he's either being disingenuous or he really is just finding out.
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…in reply to @rockerest
marcslove For the record, I'm inclined to believe it's a marketing tactic, because you're absolutely right that he's been talking about it for a long time. So the "stunned" outrage is manufactured. He couldn't have expected anything different to happen here.